Generative AI in the business school: From the perspective of students

Stefanie Beninger, Julie Stanton, Alex Reppel, Forrest Watson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 49th Annual Macromarketing Conference
Subtitle of host publicationWhat are the possibilities of ‘common good’ in contemporary society marked with increasing contradictions and growing inequality?
Place of PublicationHelsinki, Finland
Volume49
Publication statusPublished - 2024

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