Original language | English |
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Title of host publication | Proceedings of the 49th Annual Macromarketing Conference |
Subtitle of host publication | What are the possibilities of ‘common good’ in contemporary society marked with increasing contradictions and growing inequality? |
Place of Publication | Helsinki, Finland |
Volume | 49 |
Publication status | Published - 2024 |
Generative AI in the business school: From the perspective of students
Stefanie Beninger, Julie Stanton, Alex Reppel, Forrest Watson
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution