From ‘Sabotage’ to ‘Sledgehammer’: Trailers, Songs, and the Musical Marketing of Star Trek Beyond (2016)

Timothy Summers

doi:10.5406/musimoviimag.11.1.0040

From ‘Sabotage’ to ‘Sledgehammer’: Trailers, Songs, and the Musical Marketing of Star Trek Beyond (2016)

Timothy Summers

Department of Music

Research output: Contribution to journal › Article › peer-review

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Abstract

This article examines the three main trailers for Star Trek Beyond (2016), each of which uses music differently. By analysing the audio-visual content of the trailers and their popular reception, conclusions are drawn about the structures, processes and commercial considerations of music and sound in contemporary Hollywood action film trailers.

Original language	English
Pages (from-to)	40-65
Number of pages	26
Journal	Music and the Moving Image
Volume	11
Issue number	1
DOIs	https://doi.org/10.5406/musimoviimag.11.1.0040
Publication status	Published - 13 Apr 2018

Keywords

trailers
marketing
adverts
franchise
branding
commercials
science fiction
Hans Zimmer
Michael Giacchino
Beastie Boys
Rihanna
Sia
Justin Lin
music video
transmedia

Access to Document

10.5406/musimoviimag.11.1.0040

Accepted ManuscriptAccepted author manuscript, 1.64 MB

Cite this

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