From Country-of-Origin to Provenance Branding

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEdward Elgar Encyclopedia of City and Place Branding
EditorsEduardo Oliveira, Emma Bjorner, Efe Sevin
PublisherEdward Elgar
Publication statusAccepted/In press - 22 Oct 2024

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