Formal Education as the Predictor of the Quality of Consumer Decisions Made Under Pressure. The Mediating Role of the Need for Cognitive Closure

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Abstract

It was hypothesized that training received during formal education fosters the mental mindset of the need to avoid cognitive closure and leads to more efficient information search characteristics. Despite time pressure, consumers collect more unique information, postpone freezing phase, and arrive at better decisions. The assumptions were mostly confirmed, which gives partial evidence to the idea that formal education teaches open-mindedness and increases the adaptation of consumers to the environment rich in the need to engage in complex decisions. The research holds implications for Public Relations and Corporate Social Responsibility strategists.
Original languageEnglish
Number of pages30
JournalAmerican Behavioral Scientist
Early online date24 Apr 2024
DOIs
Publication statusE-pub ahead of print - 24 Apr 2024

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