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Fashion founded on a flaw: The ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Pages (from-to)483-504
Number of pages22
JournalInternational Marketing Review
Volume30
Issue number5
DOIs
Publication statusPublished - 2 Sept 2013

Keywords

  • Causality
  • Cross-level analysis
  • Ecological fallacy
  • GLOBE
  • Hofstede
  • National cultures

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