Falsa Ilusão de Ter: Investigando os Tipos de Valor para o Consumidor de Falsificações

Translated title of the contribution: False Illusions: Exploring Consumer Values in the Consumption of Counterfeit Goods

Marcia Christina Ferreira

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Translated title of the contributionFalse Illusions: Exploring Consumer Values in the Consumption of Counterfeit Goods
Original languageOther
Title of host publicationProceedings of the XXXII ANPAD Meeting
PublisherANPAD Brazilian Association of Graduate Studies and Research in Business Administration
Pages1-16
Volume32
Publication statusPublished - 9 Sep 2008
EventXXXII ANPAD Meeting - Rio de Janeiro, Brazil
Duration: 6 Sep 200910 Sep 2009

Conference

ConferenceXXXII ANPAD Meeting
Country/TerritoryBrazil
CityRio de Janeiro
Period6/09/0910/09/09

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