| Original language | English |
|---|---|
| Title of host publication | Strategic Tools and Methods for Promoting Hospitality and Tourism Services |
| Place of Publication | Hershey, PA |
| Publisher | IGI Global |
| Chapter | 5 |
| Pages | 89-108 |
| Number of pages | 20 |
| ISBN (Electronic) | 9781466697621 |
| ISBN (Print) | 9781466697614 |
| DOIs | |
| Publication status | Published - Feb 2016 |
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