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Export Marketing Planning: is it Important to Success?

  • I.M. Chaney
  • , M. Ahmad
  • , N. Marr

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original languageEnglish
Title of host publicationSouthern Marketing Theory and Applications, 1994 Australian Marketing Conference, Adelaide, Australia, September 25-26.
Publication statusPublished - 1994

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