Original language | English |
---|---|
Pages (from-to) | 29-39. |
Journal | Journal of Strategic Marketing |
Volume | 15 |
Issue number | 1 |
Publication status | Published - 2007 |
Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Lorna Stevens, Pauline Maclaran
Research output: Contribution to journal › Article › peer-review