Exploring the agility attributes for a fast-moving consumer goods supply chain: an in-depth case study in the Middle East

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	ICIM-International Conference on Islamic Marketing and Branding, November 20 – 21, Brunel University London, UK
Publication status	Published - 2012

Cite this

@inproceedings{ec6a63dbffc242da99a93ccefb677da0,

title = "Exploring the agility attributes for a fast-moving consumer goods supply chain: an in-depth case study in the Middle East",

author = "Nesrine Eltawy and David Gallear",

year = "2012",

language = "English",

booktitle = "ICIM-International Conference on Islamic Marketing and Branding, November 20 – 21, Brunel University London, UK",

}