“Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers,” in Proceedings of European Marketing Academy Proceedings, Vol. 41, Lisbon, Portugal

Verena E. Stoeckl; Marius K. Luedicke; Katharina Husemann

“Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers,” in Proceedings of European Marketing Academy Proceedings, Vol. 41, Lisbon, Portugal

Verena E. Stoeckl, Marius K. Luedicke, Katharina Husemann

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2012

Cite this

@conference{bbd667476f3e44f2b6abc61cb3922a6b,

title = "“Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers,” in Proceedings of European Marketing Academy Proceedings, Vol. 41, Lisbon, Portugal",

author = "Stoeckl, {Verena E.} and Luedicke, {Marius K.} and Katharina Husemann",

year = "2012",

language = "English",

}