“Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers,” in Proceedings of European Marketing Academy Proceedings, Vol. 41, Lisbon, Portugal

Verena E. Stoeckl, Marius K. Luedicke, Katharina Husemann

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2012

Cite this