| Original language | English |
|---|---|
| Publication status | Published - 2009 |
| Event | Academy of Marketing - Leeds, United Kingdom Duration: 10 Jul 2009 → … |
Conference
| Conference | Academy of Marketing |
|---|---|
| Country/Territory | United Kingdom |
| City | Leeds |
| Period | 10/07/09 → … |
Cheng Hao Steve Chen, Meng-Shan Wu
Research output: Contribution to conference › Paper
| Original language | English |
|---|---|
| Publication status | Published - 2009 |
| Event | Academy of Marketing - Leeds, United Kingdom Duration: 10 Jul 2009 → … |
| Conference | Academy of Marketing |
|---|---|
| Country/Territory | United Kingdom |
| City | Leeds |
| Period | 10/07/09 → … |