Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography'

Joel Hietanen, Mikael Andéhn, Alice Wickstrom, Pilvi Takala

Research output: Contribution to journalArticlepeer-review

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Original languageEnglish
Pages (from-to)1756-1776
Number of pages21
JournalJournal of Marketing Management
Issue number15-16
Early online date14 Nov 2022
Publication statusE-pub ahead of print - 14 Nov 2022

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