Entrepreneurial Growth Strategies In Central Asia: A Mid-Transition Typology of 4S

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With empirical evidence gathered from three Central Asian states, we develop a typology of dynamic strategies by which firms adapt to market conditions. These are characterised by "sliding" into vertical expansion, "skipping" from one business into an entirely different one, horizontal expansion by "scooping" up kindred functions, and "specialising" to exploit lucrative niches. This we call the 4S typology. The disadvantage of this exuberance is that most entrepreneurs remain in a disjointed state of skipping as they face competition from fellow imitators and absorption from exploiters.

Original languageEnglish
Number of pages35
JournalInternational Journal of Entrepreneurship and Small Business
Issue number1/2
Early online date6 Jan 2021
Publication statusE-pub ahead of print - 6 Jan 2021


  • Keywords: transition entrepreneurship, small business strategy, growth typology, Central Asia

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