Enhancing Social Media Engagement: Speech Act Strategies Across Influencer Types

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Original language	English
Article number	104258
Number of pages	11
Journal	Journal of Retailing and Consumer Services
Volume	84
Early online date	20 Feb 2025
DOIs	https://doi.org/10.1016/j.jretconser.2025.104258
Publication status	Published - May 2025

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Licence: CC BY-NC-ND
Embargo ends: 20/08/26

@article{01fc336601264c4b9aa8eb9a85923c43,

title = "Enhancing Social Media Engagement: Speech Act Strategies Across Influencer Types",

author = "Xing Fang and Shin, \{Seong Kyoung\} and Xingyu Huang",

year = "2025",

month = may,

doi = "10.1016/j.jretconser.2025.104258",

language = "English",

volume = "84",

journal = "Journal of Retailing and Consumer Services",

}

TY - JOUR

T1 - Enhancing Social Media Engagement

T2 - Speech Act Strategies Across Influencer Types

AU - Fang, Xing

AU - Shin, Seong Kyoung

AU - Huang, Xingyu

PY - 2025/5

Y1 - 2025/5

U2 - 10.1016/j.jretconser.2025.104258

DO - 10.1016/j.jretconser.2025.104258

M3 - Article

VL - 84

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

M1 - 104258

ER -