Embracing cuir possibilities: can ‘consumer researchers’ drop the consumer?

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@article{4ff0fa6ec0a04feba8ee74eab3ccfe37,

title = "Embracing cuir possibilities: can {\textquoteleft}consumer researchers{\textquoteright} drop the consumer?",

author = "\{Magalh{\~a}es Lopes\}, Ma{\'i}ra and Karin Brondino-Pompeo and \{Carvalho de Morais\}, Isabela",

year = "2025",

month = jul,

day = "4",

doi = "10.1177/14705931251357983",

language = "English",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

}