TY - JOUR
T1 - Effectively Communicating Climate Science beyond Academia
T2 - Harnessing the Heterogeneity of Climate Knowledge
AU - Howarth, Candice
AU - Parsons, Laurie
AU - Thew, Harriet
PY - 2020/4/24
Y1 - 2020/4/24
N2 - Approaches to communicating climate science beyond academia are necessary for enhancing salience, understanding, and engagement and accelerating action. This Primer discusses the heterogeneous manner in which climate change messaging is received by different audiences, how social scientific approaches could help to better tailor climate change messaging to this varied landscape, and how attempts to close this gap must consider the emotional and affective dimensions of climate messaging. We explore how the use of narratives can enhance effective climate science communication and emphasize the importance of evidence-based advocacy in the current era of global challenges, uncertainty, and post-truth.
AB - Approaches to communicating climate science beyond academia are necessary for enhancing salience, understanding, and engagement and accelerating action. This Primer discusses the heterogeneous manner in which climate change messaging is received by different audiences, how social scientific approaches could help to better tailor climate change messaging to this varied landscape, and how attempts to close this gap must consider the emotional and affective dimensions of climate messaging. We explore how the use of narratives can enhance effective climate science communication and emphasize the importance of evidence-based advocacy in the current era of global challenges, uncertainty, and post-truth.
U2 - 10.1016/j.oneear.2020.04.001
DO - 10.1016/j.oneear.2020.04.001
M3 - Article
SN - 2590-3322
VL - 2
SP - 320
EP - 324
JO - One Earth
JF - One Earth
IS - 4
ER -
