EcoFusion Marketing: Strategies for Industry 4.0 Sustainability.

Dominic Appiah; Udit Chawla; Subrata Chattopadhyay; Dipak Saha; sujit  Dutta

doi:10.4324/9781003734741

EcoFusion Marketing: Strategies for Industry 4.0 Sustainability.

Dominic Appiah
, Udit Chawla
, Subrata Chattopadhyay
, Dipak Saha
, sujit Dutta

Research output: Book/Report › Book

Abstract

The book explores how businesses can harness the power of Industry 4.0 technologies, such as AI, IoT, blockchain, and big data to develop sustainable marketing strategies.
This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their environmental carbon footprint while simultaneously accelerating profitable growth.
Part of the ‘Contemporary Management Practices’ series, this book will be of interest to students and researchers of marketing, marketing communication, consumer behaviour, marketing management as well as professionals seeking to improve the competitive advantage of their organisations.

Original language	English
Commissioning body	Routledge
DOIs	https://doi.org/10.4324/9781003734741
Publication status	Published - 31 Mar 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 4 Quality Education
SDG 11 Sustainable Cities and Communities
SDG 12 Responsible Consumption and Production
SDG 13 Climate Action

Access to Document

10.4324/9781003734741

Cite this

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