E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	262-280
Journal	International Journal of Internet Marketing and Advertising
Volume	4
Issue number	2/3
Publication status	Published - 2008

Cite this

@article{ba000cf8668040599b014f21229ebcbc,

title = "E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses",

author = "E.W.N. Bernroider",

year = "2008",

language = "English",

volume = "4",

pages = "262--280",

journal = "International Journal of Internet Marketing and Advertising",

issn = "1741-8100",

publisher = "Inderscience Enterprises Ltd.",

number = "2/3",

}

TY - JOUR

T1 - E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses

AU - Bernroider, E.W.N.

PY - 2008

Y1 - 2008

M3 - Article

SN - 1741-8100

VL - 4

SP - 262

EP - 280

JO - International Journal of Internet Marketing and Advertising

JF - International Journal of Internet Marketing and Advertising

IS - 2/3

ER -