E-Commerce developments and strategies for value creation in Russia

Rachel Doern, Carl Fey

Research output: Contribution to journalArticlepeer-review


Purpose - To develop a model of the kinds of e-commerce business models that create value in Russia.
Design/methodology/approach - Focuses on the role played by the environment in shaping strategies for value creation within e-commerce firms, and the characteristics of business models that drive value creation in Russia. Reviews the related literature before describing a survey of managers, regulators and consultants involved in e-commerce support industries in Russia aimed at exploring the development and effectiveness of e-commerce.

Findings - Identifies a range of factors that potentially impact on the development and effectiveness of e-commerce: financial resources; availability of computers and Internet connections; telecommunications infrastructure; computer programming resources; external physical environment; laws, government, political and economic stability; and Internet security and payment systems. Complements this with a range of identified sources of value creation: novelty; complementarities; efficiency; lock-in; accessibility; ease of search; and trust. Demonstrates that while sources of value creation include both environmental factors and characteristics of business models, it is the interdependencies within and between them that is important.

Research limitations/implications - Encourages future research to go beyond the Russian context and study how value is created within firms across several different countries.

Practical implications - Delivers a model of the interplay between sources of value creation that can be combined to improve firm performance through e-commerce.

Originality/value - Contributes to the e-commerce literature with a deeper understanding of the state of e-commerce in Russia and the types of business model that are successful, and finer grain descriptions of and explanations for potential relationships between factors in the environment and characteristics of business models.
Original languageEnglish
Pages (from-to)315-327
JournalJournal of World Business
Issue number4
Publication statusPublished - 2006

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