TY - JOUR
T1 - Don’t Weep for Me Academia- Lament of The Frustrated Public Intellectual
AU - Hackley, Chris
PY - 2025/8/1
Y1 - 2025/8/1
N2 - In a recent JCB essay in JCB, Alan Bradshaw urged consumer researchers to make contributions to the world beyond the research journals, whether in the form of para-academic cultural commentaries, business-friendly how-to books, or other forms of creative production that can be consumed, even enjoyed, by the non-specialist. But, he cautions: most such efforts, including his own, seem sadly under-appreciated, both by the general public, and by academic colleagues.
AB - In a recent JCB essay in JCB, Alan Bradshaw urged consumer researchers to make contributions to the world beyond the research journals, whether in the form of para-academic cultural commentaries, business-friendly how-to books, or other forms of creative production that can be consumed, even enjoyed, by the non-specialist. But, he cautions: most such efforts, including his own, seem sadly under-appreciated, both by the general public, and by academic colleagues.
UR - https://www.ingentaconnect.com/content/westburn/jcb/2025/00000024/00000003/art00003
U2 - 10.1362/147539225X17573317988706
DO - 10.1362/147539225X17573317988706
M3 - Article
SN - 1475-3928
VL - 24
SP - 9
EP - 16
JO - Journal of Customer Behaviour
JF - Journal of Customer Behaviour
IS - 3
ER -