Don’t Weep for Me Academia- Lament of The Frustrated Public Intellectual

Research output: Contribution to journalArticle

Abstract

In a recent JCB essay in JCB, Alan Bradshaw urged consumer researchers to make contributions to the world beyond the research journals, whether in the form of para-academic cultural commentaries, business-friendly how-to books, or other forms of creative production that can be consumed, even enjoyed, by the non-specialist. But, he cautions: most such efforts, including his own, seem sadly under-appreciated, both by the general public, and by academic colleagues.
Original languageEnglish
Pages (from-to)9-16
Number of pages8
JournalJournal of Customer Behaviour
Volume24
Issue number3
DOIs
Publication statusPublished - 1 Aug 2025

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