Don't forget the fruit gums, chum': marketing under erasure and renewal

Anthony Patterson, Stephen Brown, Alan Bradshaw

Research output: Contribution to journal › Article › peer-review

Cite this

@article{dc68bdc6d86b4c15b90a19e28213020b,

title = "Don't forget the fruit gums, chum': marketing under erasure and renewal",

author = "Anthony Patterson and Stephen Brown and Alan Bradshaw",

year = "2008",

language = "English",

volume = "8",

pages = "449--463",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "4",

}