Showups, a single suspect identification, are thought to be a more suggestive procedure than traditional lineups by the U.S. Supreme Court and social science researchers. Previous research typically finds that a clothing match in showup identifications increases false identifications. However, these experiments do not allow for a determination of whether this increase arises from a change in response bias, reduced discriminability, or both. In the present study, participants viewed a mock crime video and made a showup identification with either a clothing match or mismatch. Contrary to prior research, the best discriminability occurred when the guilty and innocent suspects wore clothing that matched the clothing worn during the crime. A clothing match also resulted in a more liberal response bias. The results are consistent with the principle of encoding specificity and the outshining hypothesis, as instantiated in the item, context, ensemble theory. Practical implications are discussed.