Original language | English |
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Pages (from-to) | 248-253 |
Journal | Advances in Consumer Research |
Volume | 36 |
Publication status | Published - 2009 |
“Do I need it, do I, do I really need this…”: Exploring the Role of Rationalisation on Impulse Buying Episodes
Andreas Chatzidakis, Sally Hibbert, Andrew Smith
Research output: Contribution to journal › Article › peer-review