Disruptive Technology in the Smartphone Industry: Identity Theory Perspective.

Dominic Appiah, W Ozuem, Kerry E. Howell

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Leveraging Computer-Mediated Marketing Environment
Place of Publication	Hershey
Publisher	IGI Global Publishing
Publication status	Published - 2019

Cite this

@inbook{2db1a5d02194450ea10d9c92ca6e6bae,

title = "Disruptive Technology in the Smartphone Industry: Identity Theory Perspective.",

author = "Dominic Appiah and W Ozuem and Howell, {Kerry E.}",

year = "2019",

language = "English",

booktitle = "Leveraging Computer-Mediated Marketing Environment",

publisher = "IGI Global Publishing",

address = "United States",

}