Disrupt the disruptor: rethinking ‘disruption’ in digital innovation

Amany Elbanna, Mike Newman

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Disruptive innovation has been described in the literature as a force that sweeps aside existing tech-nology and business models. This paper presents a case study that aims to understand the disruptive nature of digital innovation. It questions how and why digital innovation comes to have (or not) a dis-ruptive effect. It describes a case study of App and mobile innovation and offer preliminary findings of the case. It argues that digital innovation based on App and mobile technology development could offer a different model of disruption than has been discussed in traditional literature on disruptive in-novation that is largely based on manufacturing.
Original languageEnglish
Title of host publicationTenth Mediterranean Conference on Information Systems (MCIS), Paphos, Cyprus, September 2016
Publication statusPublished - Sept 2016


  • disruptive digital innovation
  • Uber
  • digital platform
  • sharing economy
  • disruptive innovation

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