Digitization and consumer choice

Alex Reppel

doi:10.4324/9781003028079-5

Digitization and consumer choice

Alex Reppel

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter explores some of the implications of the digitization of everyday life. Combining Arthur’s theory of technology with Postman’s notion of a trade-off inherent in technological change, I discuss digital tools and techniques as components of a complex system where complexity is often veiled by short-term benefits, such as an increase in convenience. Consequently, vague yet potentially serious long-term consequences resulting from the digitization of everyday life become increasingly difficult to scrutinize.

Original language	English
Title of host publication	The Routledge Companion to Marketing and Society
Editors	Krzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
Place of Publication	London
Publisher	Routledge
Chapter	3
Pages	41-54
Number of pages	14
Edition	1
ISBN (Electronic)	9781003028079
DOIs	https://doi.org/10.4324/9781003028079-5
Publication status	Published - 2023

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10.4324/9781003028079-5

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AB - This chapter explores some of the implications of the digitization of everyday life. Combining Arthur’s theory of technology with Postman’s notion of a trade-off inherent in technological change, I discuss digital tools and techniques as components of a complex system where complexity is often veiled by short-term benefits, such as an increase in convenience. Consequently, vague yet potentially serious long-term consequences resulting from the digitization of everyday life become increasingly difficult to scrutinize.

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M3 - Chapter

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BT - The Routledge Companion to Marketing and Society

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A2 - Parker, Lukas

A2 - Domegan, Christine

A2 - Brennan, Linda

PB - Routledge

CY - London

ER -

Digitization and consumer choice

Abstract

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