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Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

  • Bernardo Figueiredo
  • , Jessica Chelekis
  • , Benet DeBerry-Spence
  • , A. Fuat Fırat
  • , Güliz Ger
  • , Delphine Godefroit-Winkel
  • , Olga Kravets
  • , Johanna Moisander
  • , Krittinee Nuttavuthisit
  • , Lisa Peñaloza
  • , Mark Tadajewski

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)257-271
Number of pages15
JournalJournal of Macromarketing
Volume35
Issue number2
Early online date23 Jul 2014
DOIs
Publication statusPublished - 1 Jun 2015

Keywords

  • developing markets
  • development
  • macromarketing
  • markets
  • transformative consumer research

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