Developing a Typology of Social Commerce Websites- An Exploratory Study

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication2015 Academy of Marketing Conference – The Magic in Marketing
Subtitle of host publicationUniversity of Limerick, Ireland 7-9 July 2015
EditorsLisa O'Malley
Pages1-12
Number of pages12
ISBN (Electronic)9781905952649
Publication statusPublished - 2015
EventAcademy of Marketing AM2015 - University of Limerick, Limerick, Ireland
Duration: 7 Jul 20159 Jul 2015

Conference

ConferenceAcademy of Marketing AM2015
Country/TerritoryIreland
CityLimerick
Period7/07/159/07/15

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