Original language | English |
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Title of host publication | 2015 Academy of Marketing Conference – The Magic in Marketing |
Subtitle of host publication | University of Limerick, Ireland 7-9 July 2015 |
Editors | Lisa O'Malley |
Pages | 1-12 |
Number of pages | 12 |
ISBN (Electronic) | 9781905952649 |
Publication status | Published - 2015 |
Event | Academy of Marketing AM2015 - University of Limerick, Limerick, Ireland Duration: 7 Jul 2015 → 9 Jul 2015 |
Conference
Conference | Academy of Marketing AM2015 |
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Country/Territory | Ireland |
City | Limerick |
Period | 7/07/15 → 9/07/15 |