Determinants of Personalised Campaigning: A Comparative Analysis

Sofia Collignon; Iakovos  Makropoulos; Giebler Heiko; Wolfgang  Rüdig; Javier Sajuria; Wolfgang  Weßels

Determinants of Personalised Campaigning: A Comparative Analysis

Sofia Collignon, Iakovos Makropoulos, Giebler Heiko , Wolfgang Rüdig, Javier Sajuria, Wolfgang Weßels

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter provides an analysis of how much personalisation is going on, where, and why. Three elements of personal vote seeking strategies are evaluated: campaign focus, campaign means and local constituency activities. We find that the level of institutional incentives for a personal vote is an important predictor of personalised campaigning, but also candidate-related features are important. Apart from the visibility of the candidate, the perception of electoral success and campaign intensity are strongly related to all three types of personalised campaigning. We conclude that while electoral system features play a key role, candidate-related factors such as candidate visibility and motivation also make a major contribution to an explanation of the personalised campaigning phenomenon.

Original language	English
Title of host publication	Parliamentary Candidates Between Voters and Parties. A Comparative Perspective
Editors	De Winter Lieven, Rune Karlsen, Schmitt Hermann
Publisher	Routledge
Publication status	Published - 13 May 2020

Out of touch and out of time? A Cross-Temporal and Cross-Level Analysis of the Social and Ideological Distance between UK Voters and Political Elites
Collignon, S. (PI)
Economic & Social Res Coun ESRC
1/09/18 → 31/08/19
Project: Research

Cite this

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title = "Determinants of Personalised Campaigning: A Comparative Analysis",

abstract = "This chapter provides an analysis of how much personalisation is going on, where, and why. Three elements of personal vote seeking strategies are evaluated: campaign focus, campaign means and local constituency activities. We find that the level of institutional incentives for a personal vote is an important predictor of personalised campaigning, but also candidate-related features are important. Apart from the visibility of the candidate, the perception of electoral success and campaign intensity are strongly related to all three types of personalised campaigning. We conclude that while electoral system features play a key role, candidate-related factors such as candidate visibility and motivation also make a major contribution to an explanation of the personalised campaigning phenomenon. ",

author = "Sofia Collignon and Iakovos Makropoulos and Giebler Heiko and Wolfgang R{\"u}dig and Javier Sajuria and Wolfgang We{\ss}els",

year = "2020",

month = may,

day = "13",

language = "English",

editor = "Lieven, {De Winter} and Karlsen, {Rune } and {Hermann }, Schmitt",

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T1 - Determinants of Personalised Campaigning: A Comparative Analysis

AU - Collignon, Sofia

AU - Makropoulos, Iakovos

AU - Heiko , Giebler

AU - Rüdig, Wolfgang

AU - Sajuria, Javier

AU - Weßels, Wolfgang

PY - 2020/5/13

Y1 - 2020/5/13

N2 - This chapter provides an analysis of how much personalisation is going on, where, and why. Three elements of personal vote seeking strategies are evaluated: campaign focus, campaign means and local constituency activities. We find that the level of institutional incentives for a personal vote is an important predictor of personalised campaigning, but also candidate-related features are important. Apart from the visibility of the candidate, the perception of electoral success and campaign intensity are strongly related to all three types of personalised campaigning. We conclude that while electoral system features play a key role, candidate-related factors such as candidate visibility and motivation also make a major contribution to an explanation of the personalised campaigning phenomenon.

AB - This chapter provides an analysis of how much personalisation is going on, where, and why. Three elements of personal vote seeking strategies are evaluated: campaign focus, campaign means and local constituency activities. We find that the level of institutional incentives for a personal vote is an important predictor of personalised campaigning, but also candidate-related features are important. Apart from the visibility of the candidate, the perception of electoral success and campaign intensity are strongly related to all three types of personalised campaigning. We conclude that while electoral system features play a key role, candidate-related factors such as candidate visibility and motivation also make a major contribution to an explanation of the personalised campaigning phenomenon.

M3 - Chapter

BT - Parliamentary Candidates Between Voters and Parties. A Comparative Perspective

A2 - Lieven, De Winter

A2 - Karlsen, Rune

A2 - Hermann , Schmitt

PB - Routledge

ER -

Determinants of Personalised Campaigning: A Comparative Analysis

Abstract

Projects

Out of touch and out of time? A Cross-Temporal and Cross-Level Analysis of the Social and Ideological Distance between UK Voters and Political Elites

Cite this