Determinants of Personalised Campaigning: A Comparative Analysis

Sofia Collignon, Iakovos Makropoulos, Giebler Heiko , Wolfgang Rüdig, Javier Sajuria, Wolfgang Weßels

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter provides an analysis of how much personalisation is going on, where, and why. Three elements of personal vote seeking strategies are evaluated: campaign focus, campaign means and local constituency activities. We find that the level of institutional incentives for a personal vote is an important predictor of personalised campaigning, but also candidate-related features are important. Apart from the visibility of the candidate, the perception of electoral success and campaign intensity are strongly related to all three types of personalised campaigning. We conclude that while electoral system features play a key role, candidate-related factors such as candidate visibility and motivation also make a major contribution to an explanation of the personalised campaigning phenomenon.
Original languageEnglish
Title of host publicationParliamentary Candidates Between Voters and Parties. A Comparative Perspective
EditorsDe Winter Lieven, Rune Karlsen, Schmitt Hermann
Publication statusPublished - 13 May 2020

Cite this