| Original language | English |
|---|---|
| Title of host publication | The Handbook of Tourism Marketing |
| Editors | Scott McCabe |
| Place of Publication | Abingdon, Oxon |
| Publisher | Routledge |
| Pages | 447-460 |
| Number of pages | 14 |
| ISBN (Print) | 978-0-415-59703-6 |
| Publication status | Published - 2013 |
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