Death, Ritual and Consumption in Thailand: Insights from The Pee Ta Kohn Hungry Ghost Festival

Rungpaka Amy Hackley, Christopher Hackley

Research output: Chapter in Book/Report/Conference proceedingChapter


A consequence of the precipitous rise of Asian economies in recent decades and, in particular, the emergence of China as a global economic power, has been increased research into Asian consumption (Fam et al., 2009). However, there are still relatively few studies that use qualitative methods (Eckhardt and Dholakia, 2013: Hackley and Hackley, 2013), and fewer still that focus on ritual. In this chapter we seek insights into Asian consumer culture by examining the ritual elements of a hungry ghost festival geld annually in Thailand, South East Asia.
Original languageEnglish
Title of host publicationDeath in a Consumer Culture
EditorsSusan Dobscha
Place of PublicationLondon
ISBN (Electronic)978-1-315-72617-5
ISBN (Print)978-1-138-84819-1
Publication statusPublished - Jan 2016

Publication series

NameRoutledge Interpretive Marketing Research


  • Death
  • Ritual

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