| Original language | English |
|---|---|
| Title of host publication | Consumer Research Methods: Fitchett, J. and Davies, A. (eds), |
| Publisher | Sage publications |
| Publication status | Published - 2013 |
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Cultural Perspectives on Representations of the Consumer
Pauline Maclaran, Margaret Hogg, Alan Bradshaw
Research output: Chapter in Book/Report/Conference proceeding › Chapter