| Original language | English |
|---|---|
| Publisher | Elsevier Butterworth Heinemann |
| Publication status | Published - 2007 |
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Critical Marketing: Defining the Field
- Mike Saren
- , Pauline Maclaran
- , Christina Goulding
- , Richard Elliott
- , Avi Shankar
- , Miriam Catterall
Research output: Book/Report › Book