Original language | English |
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Title of host publication | 41st International Macromarketing Conference, Track: New Consumer Activism(s), Trinity College Dublin, July 13-15th, 2016 |
Publication status | Published - 2016 |
Counter-hegemony in the marketplace: oppositional ideologies and resistant voices of economically constrained women
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution