Abstract
This paper advances the extended case method (ECM), a powerful context sensitive case-based research strategy that is underutilized in international business (IB). Demonstrating how the ECM offers an alternative to established case-based methods, we show how the method’s core postulate of ‘outward extension’ opens new opportunities for designing, conducting, and theorizing case research suited to the contextual novelty of IB.
We propose an analytical pathway to provide practical guidance on how to implement and design for contextualized explanation, examining recent studies on international practice transfer to illustrate the choices, directions and
redirections made possible by extending out – i.e., contextualizing.
We propose an analytical pathway to provide practical guidance on how to implement and design for contextualized explanation, examining recent studies on international practice transfer to illustrate the choices, directions and
redirections made possible by extending out – i.e., contextualizing.
| Original language | English |
|---|---|
| Article number | 101348 |
| Pages (from-to) | 00 |
| Number of pages | 14 |
| Journal | Journal of World Business |
| Volume | 57 |
| Issue number | 5 |
| Early online date | 20 May 2022 |
| Publication status | E-pub ahead of print - 20 May 2022 |
Keywords
- Extended case method
- Context
- Contextualization
- Case-Based Research
- Outward extension
- international business research