Consuming Sustainability Narratives

Paul Haynes

Consuming Sustainability Narratives

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Many well known brands use ethical and environmental narratives effectively to differentiate themselves from similar products; however, narratives conflicting with existing cultural values are unlikely to influence consumers. Using insights from cultural branding, this paper will challenge the view that to promote sustainable goods requires changing consumer’s values.

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Kristin Diehl, Carolyn Yoon
Place of Publication	Duluth, MN
Pages	364-367
Number of pages	4
Volume	43
Edition	NA-43
ISBN (Electronic)	00989258
Publication status	Published - 2015

Keywords

Sustainability

Access to Document

http://acrwebsite.org/volumes/1019038/volumes/v43/NA-43

Cite this

@inproceedings{7c7c7b2e3fc54658963c0c741c6fcbea,

title = "Consuming Sustainability Narratives",

abstract = "Many well known brands use ethical and environmental narratives effectively to differentiate themselves from similar products; however, narratives conflicting with existing cultural values are unlikely to influence consumers. Using insights from cultural branding, this paper will challenge the view that to promote sustainable goods requires changing consumer{\textquoteright}s values.",

keywords = "Sustainability",

author = "Paul Haynes",

year = "2015",

language = "English",

volume = "43",

pages = "364--367",

editor = "Kristin Diehl and Carolyn Yoon",

booktitle = "Advances in Consumer Research",

edition = "NA-43",

}

TY - GEN

T1 - Consuming Sustainability Narratives

AU - Haynes, Paul

PY - 2015

Y1 - 2015

N2 - Many well known brands use ethical and environmental narratives effectively to differentiate themselves from similar products; however, narratives conflicting with existing cultural values are unlikely to influence consumers. Using insights from cultural branding, this paper will challenge the view that to promote sustainable goods requires changing consumer’s values.

AB - Many well known brands use ethical and environmental narratives effectively to differentiate themselves from similar products; however, narratives conflicting with existing cultural values are unlikely to influence consumers. Using insights from cultural branding, this paper will challenge the view that to promote sustainable goods requires changing consumer’s values.

KW - Sustainability

UR - http://acrwebsite.org/volumes/1019038/volumes/v43/NA-43

M3 - Conference contribution

VL - 43

SP - 364

EP - 367

BT - Advances in Consumer Research

A2 - Diehl, Kristin

A2 - Yoon, Carolyn

CY - Duluth, MN

ER -

Consuming Sustainability Narratives

Abstract

Keywords

Access to Document

Other files and links

Cite this