Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films

Amandeep Takhar, Pauline Maclaran, Elizabeth Parsons, Anne Broderick

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1057-1073
Journal	Journal of Marketing Management
Volume	26
Issue number	11-12
Early online date	6 Oct 2010
DOIs	https://doi.org/10.1080/0267257X.2010.508978
Publication status	Published - 2010

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title = "Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films",

author = "Amandeep Takhar and Pauline Maclaran and Elizabeth Parsons and Anne Broderick",

year = "2010",

doi = "10.1080/0267257X.2010.508978",

language = "English",

volume = "26",

pages = "1057--1073",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "11-12",

}

TY - JOUR

T1 - Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films

AU - Takhar, Amandeep

AU - Maclaran, Pauline

AU - Parsons, Elizabeth

AU - Broderick, Anne

PY - 2010

Y1 - 2010

U2 - 10.1080/0267257X.2010.508978

DO - 10.1080/0267257X.2010.508978

M3 - Article

SN - 0267-257X

VL - 26

SP - 1057

EP - 1073

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 11-12

ER -