| Original language | English |
|---|---|
| Title of host publication | The Making of the Consumer Knowledge, Power and Identity in the Modern World |
| Editors | F. Trentmann |
| Place of Publication | Oxford and New York |
| Publisher | Berg |
| Pages | 175-198 |
| Publication status | Published - 2006 |
Consumers with Chinese characteristics? Local customers in British and Japanese multinational stores in contemporary China
J. Gamble
Research output: Chapter in Book/Report/Conference proceeding › Chapter