Consumers with Chinese characteristics? Local customers in British and Japanese multinational stores in contemporary China

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Making of the Consumer Knowledge, Power and Identity in the Modern World
EditorsF. Trentmann
Place of PublicationOxford and New York
PublisherBerg
Pages175-198
Publication statusPublished - 2006

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