Consumers’ Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory

Tsunwai Wesley Yuen; Hongwei He; Marzena Nieroda

Consumers’ Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory

Tsunwai Wesley Yuen
, Hongwei He
, Marzena Nieroda

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	ISMS Marketing Science Conference 2019
Publication status	Published - Jun 2019

Access to Document

https://www.abstractsonline.com/pp8/#!/6819/presentation/1118

Cite this

@inproceedings{72ede151fa444b8aa09138b5307b7af4,

title = "Consumers{\textquoteright} Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory",

author = "Yuen, \{Tsunwai Wesley\} and Hongwei He and Marzena Nieroda",

year = "2019",

month = jun,

language = "English",

booktitle = "ISMS Marketing Science Conference 2019",

}