Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity

Tianfu Wang, Yam B. Limbu, Xing Fang

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	45-63
Number of pages	19
Journal	Journal of Research in Interactive Marketing
Volume	16
Issue number	1
Early online date	15 Sept 2021
DOIs	https://doi.org/10.1108/JRIM-03-2021-0065
Publication status	Published - 24 Feb 2022

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title = "Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity",

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