Consumer attention towards brands and products versus human face in video advertisement: An eye tracking study

Wajid Rizvi; Nisreen Ameen

Consumer attention towards brands and products versus human face in video advertisement: An eye tracking study

Wajid Rizvi
, Nisreen Ameen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This study investigates visual response towards product or brand versus in
advertisements versus other competing stimuli such as human face using eyetracking method

Original language	English
Title of host publication	American Marketing Association Summer Academic Conference
Publication status	E-pub ahead of print - Aug 2020

Cite this

@inproceedings{e344202875c847d4a2592abcda48fb06,

title = "Consumer attention towards brands and products versus human face in video advertisement: An eye tracking study",

abstract = "This study investigates visual response towards product or brand versus in advertisements versus other competing stimuli such as human face using eyetracking method",

author = "Wajid Rizvi and Nisreen Ameen",

year = "2020",

month = aug,

language = "English",

booktitle = "American Marketing Association Summer Academic Conference",

}

TY - GEN

T1 - Consumer attention towards brands and products versus human face in video advertisement: An eye tracking study

AU - Rizvi, Wajid

AU - Ameen, Nisreen

PY - 2020/8

Y1 - 2020/8

N2 - This study investigates visual response towards product or brand versus in advertisements versus other competing stimuli such as human face using eyetracking method

AB - This study investigates visual response towards product or brand versus in advertisements versus other competing stimuli such as human face using eyetracking method

M3 - Conference contribution

BT - American Marketing Association Summer Academic Conference

ER -