@article{438e3f9e58ce44928068083976e53661,
title = "Conformists and mavericks: the empirics of frequency-dependent cultural transmission",
keywords = "Conformity, Cultural transmission, Social learning",
author = "Charles Efferson and Rafael Lalive and Richerson, \{Peter J.\} and Richard McElreath and Mark Lubell",
year = "2008",
month = jan,
doi = "10.1016/j.evolhumbehav.2007.08.003",
language = "English",
volume = "29",
pages = "56--64",
journal = "Evolution and Human Behavior",
issn = "1090-5138",
publisher = "Elsevier Inc.",
number = "1",
}