@inbook{d5eb52eef8314dac9c2b70de5f1272fd,
title = "Conflict at the Interface: Mass Customization Definitions for Operations, Marketing and Strategy: What Really Matters in Operations Management",
keywords = "best-practice, bibliometrics, bibtex-import, cell, electric-vehicle, fuel, global, innovation, alignment, local, management, manufacturing, patent, portfolio, strategies, technology",
author = "Alan Pilkington and K. Blackon and S. Brown and P. Cousins and A. Graves and C. Harland and R. Lamming and H. Maylor",
note = "Owner: uhtm001 Added to JabRef: 2010.03.01",
year = "2001",
language = "English",
booktitle = "What Really Matters in Operations Management",
publisher = "EurOMA",
}