Complaint management expectations: An online-laddering analysis of small versus large firms

Stephan C. Henneberg, Thorsten Gruber, Alexander Reppel, Bahar Ashnai, Peter Naudé

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)584-598
JournalIndustrial Marketing Management
Volume38
Issue number6
Early online date22 Jul 2009
DOIs
Publication statusPublished - Sept 2009

Keywords

  • Complaint management
  • Business-to-business
  • Supplier relationships
  • Laddering
  • Means–end approach

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