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Comparative management practices in international advertising agencies in the UK, Thailand and the USA

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationRemaking Management: Between Global and Local
EditorsC. Smith, B. McSweeney, R. Fitzgerland
Place of PublicationCambridge
PublisherCambridge University Press
Pages380-403
Publication statusPublished - 2008

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