Comparative management practices in international advertising agencies in the UK, Thailand and the USA

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Remaking Management: Between Global and Local
Editors	C. Smith, B. McSweeney, R. Fitzgerland
Place of Publication	Cambridge
Publisher	Cambridge University Press
Pages	380-403
Publication status	Published - 2008

UK TV Product Placement
Hackley, C. (CoI) & Tiwsakul, A. R. (CoI)
9/06/04 → …
Project: Research

Cite this

@inbook{580dc58b6efa4899b893bd899fff8210,

title = "Comparative management practices in international advertising agencies in the UK, Thailand and the USA",

author = "C. Hackley and R. Tiwsakul",

year = "2008",

language = "English",

pages = "380--403",

editor = "C. Smith and B. McSweeney and R. Fitzgerland",

booktitle = "Remaking Management: Between Global and Local",

publisher = "Cambridge University Press",

}