| Original language | English |
|---|---|
| Title of host publication | Handbook of Qualitative Research Methods in Marketing |
| Publisher | Edward Elgar |
| Publication status | Published - 2024 |
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Collective close reading (CCR) as a method for interpreting cultural text
- Cele Otnes
- , Pauline Maclaran
- , Robin Canniford
Research output: Chapter in Book/Report/Conference proceeding › Chapter