| Original language | English |
|---|---|
| Title of host publication | Handbook of Qualitative Research Methods in Marketing |
| Publisher | Edward Elgar |
| Publication status | Published - 2024 |
Collective close reading (CCR) as a method for interpreting cultural text
Cele Otnes, Pauline Maclaran, Robin Canniford
Research output: Chapter in Book/Report/Conference proceeding › Chapter