ChatGPT in the marketing classroom: Friend or foe?

Alex Reppel; Stefanie Beninger; Christine Domegan

ChatGPT in the marketing classroom: Friend or foe?

Alex Reppel
, Stefanie Beninger
, Christine Domegan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 48th Annual Macromarketing Conference
Subtitle of host publication	With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues
Place of Publication	Seattle, WA
Publisher	Macromarketing Society, Inc.
Pages	209-216
Number of pages	8
Volume	48
Publication status	Published - Jun 2023

Access to Document

https://www.macromarketing.org/assets/proceedings/2023-macromarketing-proceedings.pdf

Cite this

Reppel, A., Beninger, S., & Domegan, C. (2023). ChatGPT in the marketing classroom: Friend or foe? In Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues (Vol. 48, pp. 209-216). Macromarketing Society, Inc.. https://www.macromarketing.org/assets/proceedings/2023-macromarketing-proceedings.pdf

@inproceedings{195bde94eb154244b092ebd8f8e09a74,

title = "ChatGPT in the marketing classroom: Friend or foe?",

author = "Alex Reppel and Stefanie Beninger and Christine Domegan",

year = "2023",

month = jun,

language = "English",

volume = "48",

pages = "209--216",

booktitle = "Proceedings of the 48th Annual Macromarketing Conference",

publisher = "Macromarketing Society, Inc.",

}

Reppel, A, Beninger, S & Domegan, C 2023, ChatGPT in the marketing classroom: Friend or foe? in Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. vol. 48, Macromarketing Society, Inc., Seattle, WA, pp. 209-216. <https://www.macromarketing.org/assets/proceedings/2023-macromarketing-proceedings.pdf>

ChatGPT in the marketing classroom: Friend or foe? / Reppel, Alex; Beninger, Stefanie; Domegan, Christine.
Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. Vol. 48 Seattle, WA: Macromarketing Society, Inc., 2023. p. 209-216.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - ChatGPT in the marketing classroom

T2 - Friend or foe?

AU - Reppel, Alex

AU - Beninger, Stefanie

AU - Domegan, Christine

PY - 2023/6

Y1 - 2023/6

UR - https://www.macromarketing.org/proceedings/2023/

M3 - Conference contribution

VL - 48

SP - 209

EP - 216

BT - Proceedings of the 48th Annual Macromarketing Conference

PB - Macromarketing Society, Inc.

CY - Seattle, WA

ER -

ChatGPT in the marketing classroom: Friend or foe?

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